CONTRACT TYPE: Permanent REPORTS TO: GLMCC Trustees DIRECT REPORTS: Circa 4/5 SALARY: To be discussed with shortlisted candidates. LOCATION: Green Lane Masjid and Community Centre
BACKGROUND TO GLMCC:
Green Lane Masjid and Community Centre is a leading UK mosque situated in the heart of Birmingham serving the community since 1979. Operating from its award-winning grade II listed Victorian building, GLMCC fulfils its mission of inspiring, educating and serving through its educational college, outreach work, welfare services, youth work, international humanitarian wing, as well as its fully functional mosque which is attended by thousands every week.
1. PURPOSE OF THE ROLE:
To provide strategic leadership across community welfare, fundraising, marketing, communications and engagement, ensuring GLMCC effectively meets the needs of its community and delivers against its wider mission.
To strengthen GLMCC’s community impact, reputation, sustainability and relationships with its congregation, donors, partners and the wider community. The Director will combine strong functional expertise with strategic judgement, critical thinking and orga nisational acumen to ensure services and initiatives are effective, resources are used responsibly, risks are managed appropriately and opportunities for improvement are identified and delivered.
2. MAIN RESPONSIBILITIES OF THE ROLE
Develop and deliver strateg ies and initiatives that respond to community needs, strengthen engagement and participation, support fundraising and financial sustainability, and enhance GLMCC’s reputation and public profile. Ensure activities are aligned with GLMCC’s wider strategic pr iorities, supported by effective planning and performance monitoring, and delivered with appropriate consideration of risk, resources and impact.
Fundraising
• Develop and implement fundraising strategies to generate sustainable income for GLMCC. • Lead fundraising campaigns, appeals, events and donor engagement initiatives. • Build and maintain strong relationships with donors, supporters, charity partners and funding bodies. • Monitor fundraising performance, income and expenditure, assess return on investment, identify new income opportunities and ensure appropriate reporting, stewardship and effective use of resources.
Marketing
• Develop and deliver marketing plans to promote GLMCC services, programmes and events. • Manage digital channels, social media, newsletters and promotional materials to increase awareness and engagement. • Ensure consistent, professional and appropriate branding and messaging across all communications . • Monitor and evaluate marketing performance using appropriate data, engagement measures and feedback to assess effectiveness, understand audience needs and improve reach, participation and the impact of communications. • Work closely with staff, volunteers and community partners to promote GLMCC’s activities and services.
Public Relations
• Develop and maintain a positive public profile and reputation for GLMCC. • Manage media relations, press enquiries, statements and opportunities to promote the organisation’s work. • Develop positive relationships with local organisations, com munity leaders, public bodies and other stakeholders. • Coordinate communications around key events, initiatives and issues, ensuring clear, consistent and appropriate messaging.
Welfare
• Lead the development and delivery of welfare services that respond eff ectively to the needs of individuals, families and vulnerable members of the community. • Establish appropriate processes for identifying, assessing and responding to welfare concerns, ensuring matters are handled sensitively, confidentially and in line with safeguarding requirements. • Coordinate with relevant staff, volunteers, external agenci es and community organisations to provide appropriate advice, support, referrals and practical assistance. • Monitor the effectiveness and accessibility of welfare provision, identifying gaps and opportunities to improve services and ensure GLMCC remains responsive to changing community needs. • Ensure welfare services are delivered effectively and sustainably, with appropriate oversight of resources, service demand, outcomes and risks. Identify gaps in provision, emerging community needs and opportunities to improve service quality, accessibility and impact.
Collaboration & Stakeholder Engagement
• Represent GLMCC in partnership meetings, networks, forums and external events, promoting the organisations values, expertise and strategic priorities. • Build and maintain positive relationships with relevant stakeholders and partners , managing expectations, resolving challenges and developing strong mutually beneficial partnerships. • Communicate effectively with staff, volunteers and community members. • Work collaboratively with the Trustees, fellow Directors and colleagues across GLMCC to align priorities, address cross-functional challenges, manage organisational risks and ensure coordinated delivery of shared strategic objectives. • Monitor the effectiveness, accessibility and sustainability of welfare provision, overseeing service demand, resources, outcomes and risks. Identify gaps, emerging community needs and opportunities to improve service quality and impact.
Compliance, Governance & Quality Assurance
• Ensure compliance with relevant legislation, regulatory requirements, charity standards and GLM CC policies and procedures , maintaining high standards of ethical and professional practice. Ensure compliance with safeguarding and health & safety requirements. • Use management information, performance data, feedback, audits and risk assessments to evaluate service effectiveness, inform decisions, identify emerging issues and drive continuous improvement. • Lead quality assurance and continuous improvement, using data, feedback, audits and performance indicators to identify improvements and drive consistently high-quality services. • Maintain robust monitoring, reporting and accountability, ensuring accurate records, timely management information and clear reporting to senior leadership, trustees and other relevant stakeholders.
3. OTHER RESPONSIBILITIES
• Participate in organisation wide reviews, particularly with Trustees. • Share regular performance updates with Trustees, including escalation topics where further support or direction needed.
4. PERSON SPECIFICATION (EXPERIENCE, ATTRIBUTES, QUALIFICATIONS)
CRITERIA
ESSENTIAL/
DESIRABLE
QUALIFICATIONS:
1
A Bachelor's degree in Marketing, Communications, Business Administration, International Development, Social Work or a related discipline, or equivalent senior-level professional experience.
ESSENTIAL
2
Relevant professional qualifications in fundraising, marketing, communications, community development or management, such as membership of the Chartered Institute of Fundraising (CIOF), a Diploma in Fundraising, CFRE, CIM or CIPR
DESIRABLE
3
Postgraduate qualification or formal certification in Islamic Philanthropy, Islamic Banking/Finance or Fiqh of Zakat (e.g. AAOIFI or equivalent).
DESIRABLE
4
Full UK driving licence, where required for the duties and location of the role.
ESSENTIAL
EXPERIENCE:
5
A minimum of five years' experience in a senior management or executive leadership role within a charity, not-for-profit or public sector organisation, with a proven track record of leading community engagement, welfare, fundraising, communications or related services.
ESSENTIAL
6
Proven experience of developing and delivering strategies, translating organisational priorities into operational plans and achieving measurable outcomes, including delivering fundraising campaigns, marketing initiatives, public relations or community engagement activities.
ESSENTIAL
7
Demonstrable experience of managing an organisation's brand and reputation across UK mainstream and ethnic media, including crisis communications.
ESSENTIAL
8
Experience of leading, managing and developing teams, including performance management and staff development.
ESSENTIAL
9
Proven experience of managing budgets, monitoring expenditure and ensuring effective use of resources, alongside overseeing welfare, social care or aid distribution services to ensure high standards of delivery.
ESSENTIAL
10
Experience of identifying, assessing and managing operational risks, implementing appropriate controls and escalating significant concerns.
ESSENTIAL
11
Experience of using performance information, data and feedback to evaluate effectiveness, improve services and inform decision-making
ESSENTIAL
12
Experience of developing and implementing policies, systems and processes to support effective service delivery and compliance.
ESSENTIAL
13
Experience of building and maintaining effective relationships with stakeholders, community members, donors, partners, Imams and other key Muslim community organisations and representatives across the UK.
ESSENTIAL
14
Experience of working with safeguarding requirements and appropriately managing sensitive or confidential information.
ESSENTIAL
15
Experience of working closely with and reporting to a Board of Trustees
ESSENTIAL
16
Experience engaging with and securing endorsements from Imams, and key community stakeholders across the UK Muslim diaspora.
ESSENTIAL
SKILLS AND ATTRIBUTES:
17
Demonstrates strong Islamic character and a clear commitment to GLMCC's religious ethos and charitable mission, with a sound understanding of the principles of Islamic philanthropy, including Zakat eligibility.
ESSENTIAL
18
Strong strategic, analytical and critical-thinking skills, with the ability to evaluate complex issues, exercise sound judgement, assess risks, challenge constructively and identify opportunities for improvement.
ESSENTIAL
19
Strong financial and organisational acumen, with a comprehensive understanding of UK charity law, Charity Commission requirements, the Code of Fundraising Practice and financial compliance, including the management of restricted funds. Ability to assess resource requirements, identify efficiencies and ensure value for money while maintaining service quality and community impact.
ESSENTIAL
20
Strong communication and interpersonal skills, with the ability to motivate teams, manage challenging situations and engage effectively with diverse audiences.
ESSENTIAL
21
Strong planning, organisation and prioritisation skills, with the ability to manage competing demands and deliver against agreed priorities.
ESSENTIAL
22
Ability to work independently, collaborate effectively and contribute to the wider strategic objectives of GLMCC.
ESSENTIAL
23
Professional, approachable and respectful manner, demonstrating integrity, accountability and discretion
ESSENTIAL
24
IT literate, with competence in Microsoft Office and digital tools to support communications, reporting, planning and performance monitoring.
ESSENTIAL
5. BENEFITS
• Enjoy 28 days of annual leave, inclusive of public holidays. • Additional days off for Eid. • Discounts on GLM educational courses. • Free Madrasah places for your children. • Continuous professional development tailored to your role. • Conducive working religious environment. • Shariah-compliant pension offered. • Bright Exchange discounts available. • Volunteering options for employees. • Relevant training, as applicable to the role.
DISCLAIMER:
This job description is only a summary of the typical functions of the job, it is not an exhaustive or comprehensive list of all possible job responsibilities, tasks, and duties. Due to the nature of the role, the responsibilities, tasks, and duties of the jobholder might differ from those outlined in the job description. Oth er duties, as assigned, might be part of the job. Ultimately, all post holders at Green Lane Masjid and Community Centre are expected to be working to the best of their abilities seeking the pleasure of Allah (SWT).
Applications for this role will be accepted until Monday 23 November 2026
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